Giti Latin America closes 2025 with off-road on the rise

Strategic actions validate the performance of Giti tires and strengthen ties with off-road enthusiasts

Sponsoring the second edition of the BYD Adventure, held on December 5 and 6 in Brazil, successfully closed a series of initiatives supported by the brand in 2025. Undoubtedly, off-road was one of the highlights of the year, especially in the last two months, with activities in the Dominican Republic and Guatemala, also aimed at adventure and mud enthusiasts.

In the countryside of São Paulo state, BYD customers had the chance, on two occasions, to test the full power of the brand's 4x4 vehicles on different types of terrain, including mud stretches, flooded areas, and technical obstacles such as “king” and “egg crates”. Additionally, they witnessed firsthand the performance of the Giti4x4 AT70 tires. The December event in Ribeirão Preto mirrored the success of its predecessor held in Piracicaba, further strengthening Giti's partnership with one of the world's leading electric vehicle manufacturers.

In Guatemala, Giti was the official sponsor of the Expo 4x4 Chiquimula, held on November 15 and 16. At its booth, demonstrations enabled Girk, our local business partner, to directly engage with distributors, retailers, and end consumers. By showcasing its complete line of off-road tires, Giti reinforced its commitment to the Central American market, creating new business opportunities.

On November 19, excitement was high during the sponsorship of the VAJA Aventuras 4x4, an off-road expedition that served as an ideal platform to demonstrate the real-world performance of the GitiXcursion XT71 tires under demanding conditions. Held in the Dominican Republic by KyG, our local partner, the experience allowed the audience to see the tires in action, validating their performance, traction, and reliability on real terrain, further bolstering product credibility in an authentic and inspiring environment.

Giti's decision to invest in off-road events is no coincidence. In addition to having a broad portfolio of products in this category, the company views these events as open-air laboratories to validate its solutions for adventure lovers on four wheels. "We have an exceptional Research & Development team that evaluates various user needs and translates them into tire performance. Extreme-use events like these are ideal for proving and showcasing the full capabilities of these products to our consumers", highlights Carlos Spreafico, Giti’s Commercial and Original Equipment Manager in Latin America.

“The visual presence of Giti on vehicles and promotional materials increases brand recognition among the target audience while providing direct contact with off-road enthusiasts, a demanding group that seeks high-performance products”, says Luciana Otsuki, Giti's Marketing Manager in Latin America. “By establishing a positive connection with these consumers, we can better understand their needs and expectations, which is essential for evolving and consolidating Giti as the preferred and most trusted choice for off-road lovers”, adds Luciana.