In Brazil, Giti Accelerates with BYD in the Off-Road Universe

Sponsorship of the BYD Adventure reinforces Giti's partnership with one of the world's leading high-performance hybrid vehicle brands.

On December 5th and 6th, the second edition of the BYD Adventure will take place in the city of Ribeirão Preto. Organized by BYD through the BYD Aliança dealership network and the influencer Daniel Rossi, from the channel “meu_primeiro_carro_eletrico”, the event aims to spark the adventurous spirit that BYD cars can offer to its customers and enthusiasts.

Once again, Giti Tire will be one of the event’s sponsors, whose first edition was held on November 1st, also in the São Paulo countryside. On that occasion, the adventure began at the BYD Dahruj dealership in Piracicaba and ended approximately 40 kilometers later at Sítio Coloninha, in São Pedro. Throughout the day, on an exclusive circuit, guests had the opportunity to test the vehicle’s full power, traction, and performance on various surfaces, including muddy trails, flooded areas, and technical obstacles like “king” and “egg crates”.

In addition to showcasing its products, Giti distributed personalized kits and raffled off a set of tires among the event participants. “We believe in the strength of our partnership with BYD, built from the very beginning of the vehicle manufacturing process. This solid relationship between the two brands worldwide reflects our long-term vision and our shared commitment to always delivering the best in terms of quality and innovation. We want to further strengthen this bond here in Brazil, not only by supporting events like the BYD Adventure but also by continuously contributing to providing end users with a superior experience with our products”, says Luciana Otsuki, Marketing Manager for Giti in Latin America.

“Events like this are essential to validating, in the real world, what we develop in the laboratory and on the test track. We have a very solid partnership with BYD, supplying tires specifically for vehicles powered by new energy solutions. That’s why it’s important to stand alongside a brand that values environmental aspects and always bets on new alternatives”, adds Carlos Spreafico, Commercial and Original Equipment Manager for Giti in Latin America.