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Giti's collaboration with traditional clubs in Argentina and Honduras reinforces its commitment to gender equality in sports.
In January, Giti became the official sponsor of the professional women's football team of Club Atlético Independiente, one of the most important clubs in Argentina. In addition to its logo on the "Diablas" uniforms, the brand will also be present at the Libertadores de América stadium, home of the men's team matches. According to Martín Muscio, Secretary of Promotion and Marketing of Institutional Image at Independiente, this marks a new step for the club towards the sustainability of women's football, which currently competes in the Primera División A. "We aim to generate our own genuine resources to achieve a qualitative leap in the activity," he states. Additionally, the partnership will benefit club members, who will enjoy a 20% discount on the purchase of Giti products.
"This agreement will not only offer new business opportunities but also contribute to the development of both institutions, strengthening Giti as a global leader in the tire market while supporting the growth of a historic club like Independiente. This not only reflects Giti's commitment to innovation and quality but also highlights the brand's strategy to associate with sports icons. Independiente is globally recognized for its passion, history, and legacy, thus allowing an association with an institution that shares the same values of excellence, commitment, and teamwork that Giti holds in its DNA," adds Santiago Bloise, Marketing Manager of San Juan and Solís, a distributor of Giti products in Argentina since 2015.
On the Honduran Fields
Since 2018, Giti has been present in supporting a small group of women determined to make a difference in sports. The brand believed in their talent, and tournament after tournament, these women demonstrated how far they could go. Together with them, they now celebrate the first National Women's Football League, marking a significant step toward female empowerment in Honduran sports. With this, Giti reaffirmed its sponsorship commitment to Club Deportivo Marathon Femenino La Prensa, which has become one of the main teams in the Women's League. The brand stood out on the "Verdolagas" jerseys, which demonstrated effort and determination in the competition.
The decision to support women's football once again reflects Giti and its local distributor's commitment to projects related to the empowerment of women and gender equality. A major partner of Giti in Honduras since 1985, Llantilandia was founded 52 years ago and today maintains 11 stores, located in San Pedro Sula, Tegucigalpa, Siguatepeque, La Ceiba, Tocoa, Puerto Cortes, El Progreso, and Choluteca. "Sport has a powerful transformative role in society. With this initiative, we walk alongside Marathon towards a future where opportunities are equally accessible to everyone, regardless of gender," says Diana García, Marketing Coordinator of Llantilandia..jpeg)
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Valuation and Recognition
Throughout its trajectory, Giti has been fulfilling one of its purposes as a socially responsible company: to value the role of women, especially in the professional sphere. In the everyday life of factories and offices, the company recognizes equality and adopts fair practices that help create an ideal working environment for men and women, which can be evidenced by the EDGE Certification. Obtained in 2019, the document certifies the adoption of a business model standard focused on gender equality. It is no different on the tracks.
For the company, investing in motorsports, for example, means not only the continuous improvement of its products but also an opportunity to highlight the role of women in motorsport. A good example is the Girls Only team, also known as Giti Angels. In addition to the drivers, the entire technical and track team is composed of professionals who participate in some of the world's most challenging competitions, such as the 24 Hours of Nürburgring.
Over the years, the team's performance has yielded not only trophies for excellent results but also demonstrations of grit and overcoming power. Sponsoring Girls Only is a way to recognize and honor the strength and experience of women in motorsports, encouraging other companies to also invest in projects like this one.
