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Giti Tires: Top 10 Brand Finance® | Fastest-Growing Tire Brand
Giti Tires celebrates its fourth consecutive year in the Brand Finance® “World’s Most Valuable and Strongest Tire Brands” Top 10 ranking, reinforcing its prominent position in the global tire market.
Ranking ninth overall and recognized as one of the top five fastest-growing tire brands, Giti Tires’ success comes from strong revenue growth in key markets such as China and Indonesia. Higher scores in the Brand Strength Index (BSI) reflect increased regional recognition and brand awareness in these territories.
With a focus on innovation and sustainability, Giti Tires is committed to building a sustainable future and elevating its global competitiveness. In 2024, the brand significantly increased its global deliveries, showing continuous expansion in the tire industry.
This progress is the outcome of strengthened global collaboration, even in challenging conditions, with increased international sales as an original equipment supplier, alongside numerous strategic partnerships with vehicle manufacturers, paving the way for a promising future.
At the same time, Giti Tires reinforced its retail network by enhancing digital solutions for channels, operations, and marketing integration. Combining channel innovation with in-depth market development resulted in greater efficiency and performance across more than 90,000 points of sale worldwide. With a strong focus on customer experience, Giti Tires keeps up with consumer trends and demands by offering integrated tire purchasing services both online and in-store, plus a wide range of personalized options.
By prioritizing three core strategies—technology, digitalization, and talent—Giti Tires has established a strong foundation where product excellence, channel development, and team capabilities come together. This approach drives sustainable growth through innovation and strengthens Giti Tires’ global competitiveness.
