Driving Innovation: Inside Giti Mira Test Centre
Revolutionizing Tire Technology at Giti's Mira Facility
Innovation has been the driving force behind Giti Tire's success. The company has been leveraging human experience and digital technology to create increasingly advanced tires. A key component of this innovative approach is the Giti Mira Test Centre, situated at the MIRA Technology Park in the United Kingdom, Europe's largest mobility R&D cluster, focus of the first video of Giti Expert Series.
At the heart of the Mira Test Centre is a state-of-the-art driving simulator, a high-tech solution employed by Giti to rigorously test and refine its product attributes through immersive experiences. This sophisticated simulator replicates real-world conditions, enabling virtual testing of tires to efficiently meet future demands, providing subjective evaluations of tire handling, closely correlating with results from physical proving grounds. In this way, Giti has been accelerating the development of new solutions: what would once take a decade, today may not take more than a year.
The Mira facility is one of Giti's five cutting-edge R&D and testing centers around the globe, dedicated to fostering continuous innovation. By seamlessly integrating tire design, performance simulations, and regional insights, Giti Tire ensures that its new products not only meet but exceed local needs with speed and precision. This holistic approach underscores Giti's commitment to delivering top-quality, innovative tire solutions worldwide.
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